Plant City, FL (June 18, 2019) – International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, is pleased to announce a summer partnership campaign with Feeding America®.
The company has worked with Feeding America member food banks in Florida over the years. But this seasonal campaign marks a new opportunity to engage berry consumers nationwide, giving them a chance to directly support the organization’s mission to end hunger.
“Wish Farms has been a tremendous year-round partner to our network of 12 food banks and we are thrilled to be partnering with them for this summer campaign,” said Robin Safley, Executive Director of Feeding Florida, a partner state association of Feeding America. “Our agricultural partners help us make a difference by donating wholesome produce to distribute to the 2.8 million Floridians who need it most.”
Dubbed “Superhero Summer”, for each Instagram engagement (like, tag and follow) on the campaign posts, Wish Farms will donate a meal* to families in need. The posts, running from June 12th through August 12th, will feature Graphic Interchange Format (GIFs) of Wish Farms’ growers in various, comedic superhero poses. The campaign is the spin-off from a video the company released last winter. They recognized their growers with the slogan: “Farmers: Real-Life Superheroes. Saving the World by Feeding the World.”
“As a grower of fresh berries, we feel a sense of responsibility to help families who are struggling with food insecurity,” said Director of Marketing Amber Maloney, “This is an exciting campaign, not only because we are raising awareness of the issue on a national level, but because it allows each person to do some good – they are making a positive impact on their community.”
“One in eight people face hunger in America, including more than 12 million children. Feeding America is thankful to Wish Farms for their commitment to fighting hunger,” said Nancy Curby, senior vice president of corporate partnerships at Feeding America.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
About Wish Farms:
Wish Farms, founded in 1922 and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes How’s My Picking?™, a patented tool for traceability to ensure quality by tying consumer feedback to specific information from each day’s harvest. For more information, please visit www.wishfarms.com.
About Feeding America:
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.
About Feeding Florida:
Feeding Florida is the state’s leading organization in the fight to end hunger. Our statewide network unites 12-member food banks to provide a healthy, adequate, and consistent food supply to every community every day. Feeding Florida member food banks support more than 2,300 local charitable agencies, which provide food directly to individuals and families in need to ensure a hunger-free Florida. Feeding Florida is a unified voice regarding hunger and food insecurity by focusing on each community’s needs. Feeding Florida’s member food banks include: All Faiths Food Bank, America’s Second Harvest of the Big Bend, Inc., Bread of the Mighty, Feeding Northeast Florida, Feeding South Florida, Feeding Tampa Bay, Feeding the Gulf Coast, First Step Food Bank, Florida Gateway Food Bank, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, and Treasure Coast Food Bank.