Florida Strawberry Season is Here and We've got a Fresh New Look - Wish Farms

Florida Strawberry Season is Here and We’ve got a Fresh New Look

Florida Strawberry Season is officially here and just in time for all your favorite holiday recipes! Everyone knows that when you bite into the perfect berry this time of year, you’re taking a bite out of the sweet sunshine state. Since planting back in late September, we have been patiently waiting for harvesting. It’s a yearly lesson that “good things come to those who wait”…and it is totally worth it!

Most will be surprised that the Florida strawberry season is during the Winter; however, the cooler (but not freezing) temperatures are what provide the ideal climate for strawberries to thrive. From late November till April, you will have fresh Florida-grown berries out of Plant City and Duette, FL.

Fun Fact: Did you know that our company-owned farm in Duette is the home of the largest continuous strawberry farm in Florida?

The rest of the year, strawberries will grow in other regions like California. During the summer months, Florida becomes too hot and humid for strawberries to survive.

Our Florida growers work hard day in and day out, sunrise to sunset, to ensure that your family has fresh food available. Berries are hand-picked right from the plant and placed directly into the container you purchase at the store. As soon as they are picked, the timer begins. They are quickly and carefully loaded onto a refrigerated truck and transported to your local grocery store. By cooling the berries immediately and until consumption, your strawberries will withhold their freshness the longest!

Farmer Tip: When you get your berries place them directly into the fridge. Do not rinse them immediately. The berries will absorb the moisture and mold quicker. Instead rinse right before enjoying!

Where can you get these delicious Florida grown berries you ask?! Your local grocery retailer! Click HERE for a complete list of stores that carry our berries.

While you’re there, you might notice our package looks a bit different. Our Brand refresh brought some beautiful pops of color to our clamshell that truly compliment our focus on giving back to our communities. Our new tagline, “Eat Berries, Feel Good, Make a Difference” is what we are all about. You can feel good about purchasing our berries knowing you are directly helping tons of people in your community through organizations like Feeding America and Wheelchairs4kids.

Get a taste of Florida this strawberry season and follow us on Instagram for all berry related tips, news, u-pick info and recipes! @Wishfarms