Wish Farms, celebrated its 100th anniversary with a $10,000 charitable give back consumer campaign, called “Pick-A-Berry, Pick-A-Cause”.
Divided amongst three worthy beneficiaries, the organizations chosen carefully align with the Wish Farms Family Foundation’s three pillars of giving (food insecurity, youth education, and community). With a focus on fighting hunger, Meals on Wheels of Tampa is helping feed a segment of people who are often forgotten. The American Heart Association raises awareness in our communities about cardiovascular health. Heart disease is recognized as the #1 killer worldwide. The Florida Future Farmers of America Foundation strengthens education efforts by supporting and inspiring the next generation of agricultural leaders.
Upon entry, each participant was asked to pick their favorite cause. In recognition of their engagement, consumers were entered to win five cash prizes totaling $2,000. Donations to the three organizations were based on the percentage of votes by entries. After the six-week campaign ended on October 3rd, there were over 644,000 ad impressions and 200,000 entries. Based on the voting, Florida FFA Foundation received $2,100, American Heart Association received $2,400, and Meals on Wheels of Tampa received $5,500.
“The engagement completely surpassed our expectations,” said Director of Marketing, Amber Maloney. “The genesis for the campaign was a celebration for our 100-year milestone and sharing our passion for giving back with our audience. In casting this wide net, we were able to bring awareness to great causes and spread the “feel good” message at that reflects our values.”
This campaign was a joy for Wish Farms to be able to advocate for these wonderful recipients. Thank you all who participated and for helping us share some sweetness!
Meals On Wheels of Tampa is a member of Meals on Wheels of America and serves over 800 individuals a hot, nutritious meal delivered to their door by caring volunteers. The quality of the food provides nourishment for the body. The encouraging words from volunteers provides enrichment for the soul. They strengthen the community by caring for a segment of the population who are often forgotten. For many of the homebound, a visit from a volunteer is the only human contact they will receive that day. Recipients get a hot meal and a visit designed to achieve – increased intake of nutritious food, improved personal outlook and health, and decreased feelings of isolation and loneliness.
The Florida FFA Foundation builds partnerships with industry, education, government, foundations and individuals to secure resources for the future of education, agriculture and student leader development. The FFA Mission is to “make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.”
From humble beginnings, the AHA has grown into the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. A shared focus on cardiovascular health unites their more than 40 million volunteers and supporters as well as their more than 2,800 employees. Heart disease is the No. 1 killer worldwide, and stroke ranks second globally. Even when those conditions don’t result in death, they cause disability and diminish quality of life. AHA wants to see a world free of cardiovascular diseases and stroke.