A new berry with an eye-catching appearance and a tropical strawberry-pineapple flavor is rolling out to retail: The pineberry.
While limited quantities of pineberries have been selectively available in some markets in the past, early 2022 marks the first time they are available in several markets throughout the U.S. and Canada, with a season that will extend into the fall.
Similar in appearance to a strawberry, this non-GMO berry is nearly white, sun-kissed with pale pink when ripe, and dotted with red seeds. Inside, it’s a creamy color, and the flavor and aroma carry subtle, tropical notes of strawberry, pineapple, pear and apricot.
Wish Farms is the first company to offer wide distribution of the new berry, marketing them as Pink-A-Boo Pineberries®. The brand name is a play on words, giving nod to the berry’s pale pink hue. Wish Farms is growing its newest product in both Florida and California.
A list of stores across the country currently carrying pineberries is here, and they’re also available on Instacart. Pink-A-Boo Pineberries® are packed in a one-layer, 10-ounce clear plastic clamshell container. The price will vary by market.
“Pineberries have such a beautiful, conversation-starting appearance, and we’re excited about the positive consumer buzz we are seeing so far,” said Wish Farms owner Gary Wishnatzki. “We’re harvesting and shipping them as fast as we can to meet demand.”
“We anticipate the pineberry will be a big hit for both celebrations and everyday eating,” said Director of Marketing Amber Maloney. “Particularly when used whole, this new berry can add a fun, fresh element to trendy snack boards and toasts, cocktails, desserts, fruit salads and more. With Valentine’s Day treats and decorated cakes just as a couple examples – we love all the opportunities we see for the pineberry to shine.”
Like other berries, pineberries are low in calories and rich in nutrients. Wish Farms Pink-A-Boo Pineberries® are high in vitamin C, with fiber, folate, potassium, phosphorus and other antioxidants.
Pink-A-Boo Pineberries® were developed through traditional, non-GMO breeding techniques at the University of Florida. They are genetically and nutritionally similar to strawberries but do not have the particular flavonoid that makes strawberries red.