Plant City, FL | February 29th – March 10th 2024
Family-friendly fun & the very best Florida strawberries
The Florida Strawberry Festival only comes once per year, join us for 11 days of endless entertainment and don’t forget to pick-up your Wish Farms strawberries.

Festival History
Since the first Florida Strawberry festival in 1930, the festival has brought the community of Plant City together to showcase agriculture and the area’s infamous crop – The Florida strawberry. The festival began as a way to celebrate the community’s harvest, and while the festival has preserved its agricultural focus, it has grown to include rides, concerts and entertainment, youth livestock competitions, and of course LOTS of strawberry treats.

We
the florida strawberry festival
A long standing celebration of our city, our history, our community, and of course… our delicious strawberries. Visitors come from all over the state and beyond to experience what Plant City has to offer. From agriculture and crafts to contests and concerts, The Strawberry Festival has always been a family-friendly showcase built on tradition and community – We are so honored to be a part of it!

Stop by our fresh berry booths!
Exterior Festival Booth: Outside Gate 1
- Outside of the festival admission gates
- Located on the corner of Woodrow Wilson Street & Oak Avenue
- Selling Wish Farms’ 4 Quart Festival Box of Strawberries
- Selling Wish Farms’ 10 oz containers of Pink-A-Boo Pineberries®
Interior Festival Booth: Inside The Parke Building
- Located on the Northside of the Parke building, right next to the Lost & Found Caboose
- Selling Wish Farms’ 4 Quart Festival Box of Strawberries
- Selling Wish Farms’ 10 oz containers of Pink-A-Boo Pineberries®
A Wish Farms’ Tradition
Wish farms has been a proud staple in the strawberry festival since 2010. We see the festival as the perfect opportunity to work with members of the Plant City community and shine a light on all that agriculture has brought to this area! Not to mention we love having the chance to get out and interact with our customers and biggest berry fans!
The Wish Farms’ Sound Stage
Wish Farms is the proud sponsor of the sound stage bringing headline entertainment to Plant City! Visit the Florida Strawberry Festival® for the full line up of acts and to purchase tickets. This year’s headlining acts include:
- Feb 29th @ 7:30 PM OLIVER ANTHONY
- Mar 1 @ 7:30 PM JORDAN DAVIS
- Mar 2 @ 7:30 PM BLACK EYED PEAS
- Mar 3 @ 7:30 PM PARKER MCCOLLUM
- Mar 4 @ 7:30 PM ZZ TOP
- Mar 5 @ 7:30 PM ZACH WILLIAMS
- Mar 6 @ 7:30 PM RILEY GREEN
- Mar 7 @ 7:30 PM KIRK FRANKLIN
- Mar 8 @ 7:30 PM FOREIGNER
- Mar 9 @ 7:30 PM FLO RIDA
- Mar 10 @ 7:30 PM CODY JOHNSON
Pixie Patrol
Keep an eye out for the Wish Farms’ Pixies in teal!
We are happy to help answer any questions you may have, give recommendations on the best festival fare, or point you in the direction of one of our booths so you can grab some of the festival’s best berries – We are here to help!
Build a spooky yogurt bowl with us 🍓🕷️🕸️
#yogurtbowl #yogurt #healthyeating #healthybreakfast #breakfast #halloween #halloweenrecipes
Strawberry planting has begun at our farm in Duette, Florida! 500,000 plants on day one, with 12.5 million more to go. 🍓🌱
Fresh fruit meets fall flavor in this fruit salad! 🍂🫐✨
Comment “recipe” and we’ll dm you the full recipe. 🧚♀️
#fallrecipes #fallrecipe #fruitsalads #fruitsalad #freshfruit #fruit #berries #blackberries #blueberries #fruitrecipes
Berries are available year-round, btw ✨🍓🍂
#fall #autumn #berries #berry #wishfarms
Our weekend plans are to enjoy some strawberries, what are yours? 🍓✨
Wish Farms HQ Tour: Part 3 🧑🍳✨
Grab a seat at Cobey’s cafe! Our team gathers here daily to enjoy delicious meals from our Pixie Chef. The space is named after Wish Farms veteran, Tom Cobey. Tom worked for Wish Farms for over 20 years, with many stories about him involving food.
The cozy vibes of Cobey’s Cafe have made it a favorite spot for many of our Pixies! ❤️🍽️
Celebrate the first day of fall with blueberry pumpkin bread! 🍂🫐
Comment “bread” and we’ll dm you the recipe 🧚♀️
#fall #fallbaking #baking #pumpkin #pumpkinspice #pumpkinbread #bakingrecipes #fallrecipes
Meet The Mind Your Melon Foundation, our 2026 Community beneficiary for Pick A Berry, Pick A Cause! 🍉✨
Founded in 2024, @mindurmelon is a Florida-based nonprofit organization dedicated to strengthening the well-being of farmers, ranchers, and agricultural families through research, advocacy, education, and community outreach.
Click the link in our bio to cast your vote for the cause that means the most to you, and you’ll be entered to win $1,000! 🦸💥❤️
Meet Achieve Plant City, our 2026 Youth Education beneficiary for Pick A Berry, Pick A Cause! 📚✨
@achieve_plant_city empowers families to achieve success through education. Their mission is to improve the lives of children and their caregivers by providing literacy, educational support, and family resources that help families learn and grow together.
Click the link in our bio to cast your vote for the cause that means the most to you, and you’ll be entered to win $1,000! 🦸💥❤️
This Truck Driver Appreciation week, we’re celebrating our amazing transportation team. 🚛❤️
When everyone is sleeping, our drivers are delivering sweetness each night, driving nearly 300,000 miles a year!
We appreciate every mile driven, hour worked, and the dedication they show daily. Thank you to our drivers! 🍓✨
#truckdriver #truckdriverappreciationweek #wishfarms #wishfarmsberries #wishfarmsmagic
Enjoy a slice of cozy season with this blackberry goat cheese flatbread 🍂✨
Comment “flatbread” and we’ll dm you the recipe! 🧚♀️
#flatbread #pizza #blackberry #easyrecipe #dinnerinspo #dinnerrecipes #blackberries
Meet 4Roots, our 2026 food security beneficiary for Pick A Berry, Pick A Cause! 🍽️🍓
4Roots is a Central Florida nonprofit founded in 2015, dedicated to changing how communities think about, access, and interact with food. Rooted in the belief that food is essential to healthy people, communities, and the planet, 4Roots works with local farms and partners to create a more sustainable and equitable food system in Central Florida where everyone has access to fresh, nutritious food.
Click the link in our bio to cast your vote for the cause that means the most to you, and you’ll be entered to win $1,000! 🦸💥❤️






