Plant City, FL | February 29th – March 10th 2024
Family-friendly fun & the very best Florida strawberries
The Florida Strawberry Festival only comes once per year, join us for 11 days of endless entertainment and don’t forget to pick-up your Wish Farms strawberries.

Festival History
Since the first Florida Strawberry festival in 1930, the festival has brought the community of Plant City together to showcase agriculture and the area’s infamous crop – The Florida strawberry. The festival began as a way to celebrate the community’s harvest, and while the festival has preserved its agricultural focus, it has grown to include rides, concerts and entertainment, youth livestock competitions, and of course LOTS of strawberry treats.

We
the florida strawberry festival
A long standing celebration of our city, our history, our community, and of course… our delicious strawberries. Visitors come from all over the state and beyond to experience what Plant City has to offer. From agriculture and crafts to contests and concerts, The Strawberry Festival has always been a family-friendly showcase built on tradition and community – We are so honored to be a part of it!

Stop by our fresh berry booths!
Exterior Festival Booth: Outside Gate 1
- Outside of the festival admission gates
- Located on the corner of Woodrow Wilson Street & Oak Avenue
- Selling Wish Farms’ 4 Quart Festival Box of Strawberries
- Selling Wish Farms’ 10 oz containers of Pink-A-Boo Pineberries®
Interior Festival Booth: Inside The Parke Building
- Located on the Northside of the Parke building, right next to the Lost & Found Caboose
- Selling Wish Farms’ 4 Quart Festival Box of Strawberries
- Selling Wish Farms’ 10 oz containers of Pink-A-Boo Pineberries®
A Wish Farms’ Tradition
Wish farms has been a proud staple in the strawberry festival since 2010. We see the festival as the perfect opportunity to work with members of the Plant City community and shine a light on all that agriculture has brought to this area! Not to mention we love having the chance to get out and interact with our customers and biggest berry fans!
The Wish Farms’ Sound Stage
Wish Farms is the proud sponsor of the sound stage bringing headline entertainment to Plant City! Visit the Florida Strawberry Festival® for the full line up of acts and to purchase tickets. This year’s headlining acts include:
- Feb 29th @ 7:30 PM OLIVER ANTHONY
- Mar 1 @ 7:30 PM JORDAN DAVIS
- Mar 2 @ 7:30 PM BLACK EYED PEAS
- Mar 3 @ 7:30 PM PARKER MCCOLLUM
- Mar 4 @ 7:30 PM ZZ TOP
- Mar 5 @ 7:30 PM ZACH WILLIAMS
- Mar 6 @ 7:30 PM RILEY GREEN
- Mar 7 @ 7:30 PM KIRK FRANKLIN
- Mar 8 @ 7:30 PM FOREIGNER
- Mar 9 @ 7:30 PM FLO RIDA
- Mar 10 @ 7:30 PM CODY JOHNSON
Pixie Patrol
Keep an eye out for the Wish Farms’ Pixies in teal!
We are happy to help answer any questions you may have, give recommendations on the best festival fare, or point you in the direction of one of our booths so you can grab some of the festival’s best berries – We are here to help!
Plant City strawberries are here! Our season is kicking off, be on the lookout for Florida strawberries coming to stores soon🍓😍✨
#strawberries #strawberry #strawberryseason #floridastrawberries #floridagrown #plantcity #wishfarms #wishfarmsberries #wishfarmsmagic
Who doesn’t love a healthy fall snack? 🫐✨
Comment “recipe” and we’ll send you the full recipe for these blueberry pumpkin protein bites! 🧚♀️
#protein #proteinballs #proteinbites #proteinsnack #highproteindiet #healthysweets #healthysnackideas #healthysnacking #wishfarms #wishfarmsberries #wishfarmsmagic #pumpkin #pumpkinspice #pumpkinrecipes
Wish Farms had the honor of presenting a check to our Pick A Berry, Pick A Cause winner, @feedingtampabay today 🍓✨
We are proud to support Feeding Tampa Bay and all they do to uplift the community! ❤️🍽️
#feelgood #feelgoodfriday #feedingtampabay #wishfarms #wishfarmsfamilyfoundation #community #tampabay
Step 5 of Strawberry Field Prep is all about watering - keeping the plants cool as they get established! 💧🍓✨
Florida strawberry season has officially started! 🍓✨
We are excited to announce that on October 28th, our company farm, G&D Farms, harvested the very first strawberry flat in the state of Florida this season. 👨🌾
We look forward to another season of sweetness. Keep an eye out, Florida strawberries will be appearing on grocery store shelves soon! 😍🛒
#floridastrawberries #strawberries #strawberry #strawberryseason #strawberryfarm #strawberryfield #floridafarm #floridafarmer #farming #wishfarms #wishfarmsberries #wishfarmsmagic
Snack smart with these blueberry almond date bars! 🫐✨
Comment “recipe” and we’ll dm you the full recipe 🧚♀️
#date #dates #medjooldates #daterecipes #blueberries #blueberry #healthysnackideas #healthysnacks #healthysnack #easysnack #healthyrecipe #healthyrecipes #healthydesserts #dessertrecipe #snackrecipes
The best baking is done with berries. Thank you for the love, Belle, it certainly made US smile 🍓✨
Enjoying nature`s candy year-round 🍓🎃✨ Happy Halloween from Wish Farms!
We`re so glad you asked! 🍓✨🫐
#snacks #healthy #healthysnacks #snacktime #berries #wishfarmsberries #wishfarmsmagic
Halloween charcuterie, but make it mini! 🧀🍓🕷️
#charcuterie #charcuteriebox #charcuterieboard #halloween #halloweenrecipes #halloweenrecipe #halloweencharcuterieboard #halloweencharcuterie #snacks #wishfarms #wishfarmsberries #wishfarmsmagic
A look into Pixie History: Meet Lonnie Gonzalez! 🧚♀️🍓
Lonnie Gonzalez began working in the produce industry in the 1960s at 18 years old. Our Head Pixie, Gary Wishnatzki, says when he was a little boy, he watched Lonnie hand folding strawberry boxes, recalling his speed and steadiness. Gary says, "I feel like I followed in his footsteps".
Lonnie was a fixture on the strawberry receiving dock, known for his iconic "STRAWWWWWBERRIES” yell. He did almost every job in the packing house during his time as a Pixie, and was especially good with a hand truck.
Lonnie Gonzalez celebrated 58 years with Wish Farms in 2018, before passing away in 2020. His hard work and loyalty to Wish Farms made such an impact on our company that he is now memorialized as one of our I-4 giants outside of our headquarters. ❤️✨
Step 4 of Strawberry Field Prep is planting! 🌱🍓
Each season, new strawberry plants are planted by hand. We are so thankful for the hard-working hands that make this possible! ❤️🧑🌾






