Carl Grooms is a strawberry grower for Wish Farms and is pictured with his wife, Dee Dee. His family has been in the farming industry since the early 1900’s. Carl and Dee Dee started Fancy Farms in Plant City, Florida in 1974 with 15 acres of strawberries and she’s been by his side every day since. His son, Dustin, joined the family business in 2007. Today, they own and operate almost 250 acres.
Carl likes to say that he named his farm “Fancy Farms” for his wife – but the name is also attributed to the way they maintain their operation. They pride themselves on having a farm that is well kept, complies with all regulations and produces the best tasting strawberries. Once you have a taste of their berries – you’ll see just how fancy they are!