The seeds of our success go all the way back to 1900, when Harris Wishnatzki immigrated to New York City from Russia. He began selling produce from a pushcart, which soon led to starting a wholesale business in 1922. Eventually the family became involved in produce buying in Central Florida and made their way down south.
Over 90 years later, Wish Farms has continually evolved its operations through innovative procedures and strategic partnerships with its growers. In 2010, the company launched its consumer brand, Wish Farms featuring Misty, the garden pixie.
Nationally recognized for quality and innovation, Wish Farms grows both conventional and organic varieties and is a year round supplier of strawberries and blueberries, and seasonal in select vegetables. Wish Farms utilizes How’s My Picking?, a patented tool for traceability to ensure quality by tying consumer feedback to specific information from each day’s harvest.
Third generation family-owner, Gary Wishnatzki, takes great pride in continuing his family’s legacy while uploading the company’ core values of quality, integrity and responsiveness.